3D Planning

1D Authenthicity 2D Culture 3D Context

Profile

Alejandro Walker
Strategic Planner at Ogilvy
Marketing and Advertising | Peru, PE

Summary

Ese punto entre negocio y creatividad.
Specialties: Advance user of iWork, Microsoft Office and Web/Social analytic tools, learning to draw, design and dance.

Experience

  • Sept 2011 - Present
    Teacher of Interactive Advertising / IPP
  • Mar 2011 - Present
    Strategic Planner / Ogilvy & Mather
    Strategic planning for new and existing clients of the agency

    Digital Strategist and supervision of Community Management for the accounts: Plenitud, Poise (Kimberly Clark), Chilis, Doggis, KFC, Pinkberry, Pizza Hut (Delosi), LG
  • Oct 2010 - Present
    Representative in Spain&Portugal / WeWOOD
    Representative of sales&communication of WeWOOD, an italian brand of "eco-chic" watches made out of recycled wood.
  • Feb 2010 - Mar 2011
    Brand Consultant / WINC
    Market research, competitive analysis, redefinition or creation of new brands and communication plans, as well as strategic marketing plans for SMEs.
  • Oct 2009 - Feb 2010
    Assistant Planner / JWT
    Competitive analysis: study of the communications (all disciplines) of the brands that compete with the customer base of the agency.

    Analysis and market research: launch, regulations, trends, cultural movements that may affect the brands in its portfolio.

    File Creation and maintenance of the planning archive, documentative support for the accounts and creation department and support in the preparation of materials: presentations, videos, briefs, etc.
  • Sept 2006 - Mar 2009
    Product Manager Special Projects / BLANCO Y NEGRO MUSIC
    Development of the music selling site ibizadanceclub.com, relationship with media and strategic development pf "ByN Special Events"

Education

  • 2009 - 2009
    IED
    Master Executive in Account Planning in Advertising
  • 2001 - 2006
    ESADE Business School
    Lic&MBA in Business Administration in Specialty in Marketing
    Activities: Club de Industrias Culturales de ESADE

Additional Information

Websites:
Blog
Me
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