3D Planning

1D Authenthicity 2D Culture 3D Context

Profile

Alejandro Walker
Strategic Planner at Ogilvy
Marketing and Advertising | Peru, PE

Summary

Soy un topo en el sistema.

Experience

  • Sept 2011 - Present
    Teacher of Interactive Advertising / IPP
    I am currently teaching digital advertising for 6th grade and advising how to develop the digital communications of the school.
  • Mar 2011 - Present
    Strategic Planner / Ogilvy & Mather
    Awards: Gold Premio Anda Digital for CuaCua (Kraft) Finding directional insights and developing crossmedia strategies for the following brands, as well as new clients: Cua Cua (Kraft), Plenitud, Poise, Huggies (Kimberly Clark), LG Mobile, Pizza Hut (YUM). Set-up and integrate the digital department of Ogilvy (OgilvyOne Digital) into the agency, developing the following tasks: HR, Team coordinator; Digital research; Brand & Content strategist; Creativity; for the following brands: CuaCua (Kraft); Plenitud, Poise (Kimberly Clark); Pizza Hut, Chilis, Doggis, KFC, Pinkberry, (Yum! Brands); LG; Cibertec; HSBC.
  • Oct 2010 - Present
    Representative in Spain&Portugal / WeWOOD
    Team creator, coordinating sales with sales agents and communication in local press.
  • Feb 2010 - Present
    Brand Consultant / WINC
    Endo-marketing for NISSAN Spain and digital coverage of NISSAN's Titan Desert Sponsorship. Market research, competitive analysis, redefinition or creation of new brands and communication plans, as well as strategic marketing plans for SMEs.
  • Oct 2009 - Present
    Assistant Planner / JWT
  • Sept 2006 - Present
    Product Manager Special Projects / BLANCO Y NEGRO MUSIC
    - Development of the music selling site ibizadanceclub.com; - Relationship with local/international press; - Strategic development pf "ByN Special Events".

Education

  • 2011 - 2012
    La Calle
    Course of Strategic Planning in Course of Strategic Planning
  • 2009 - 2009
    IED
    Master Executive in Account Planning in Advertising
  • 2001 - 2006
    ESADE Business School
    Lic&MBA in Business Administration in Specialty in Marketing
    Activities: Club de Industrias Culturales de ESADE

Additional Information

Websites:
Blog
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